Brand Building Worksheet

Brand Building Worksheet

Use this worksheet to help you identify the core of your brand, as well as your Unique Service Proposition. You can download a pdf version of this worksheet at The Skill Market from the Business Resources menu link. Select Digital Products. Click here to go to The Skill Market.

Crafting Your Brand

Answer these questions to gain insight into the core strengths that set you apart from the competition. Be as thorough as you can when answering these questions. Put down anything that comes to your mind.

●      What unique strengths do you have?

Maybe you are particularly good at seeing the big picture? Or maybe youre able to see opportunities where others see challenges. Or perhaps youre unusually good at motivating people.


●      What unique insights do you bring to the table?

Do you have unique insight into why some people self-sabotage their efforts? Or maybe you understand why certain people struggle to lose weight. Or maybe you have unique clarity as to why some people get easily overwhelmed.


●      What are your core beliefs about yourself and others?

Maybe you believe that everyone has unlimited untapped potential. Or that everyone has the power to be self-disciplined. Or that everyone can be organized if they have the right system.


●      What are your core beliefs about yourself and others?

Maybe you believe that everyone has unlimited untapped potential. Or that everyone has the power to be self-disciplined. Or that everyone can be organized if they have the right system.


●      What skills do you possess that others dont?

Are you particularly skilled in setting up systems to help people achieve their goals? Or are you uniquely able to help people achieve their financial goals? Or perhaps youre incredibly good at motivating people to get healthy.


●      What expertise do you have that sets you apart?

Do you have special nutritional training which you use to help people lose weight? Or are you an expert in attracting and keeping wealth? Or are you particularly skilled at helping others navigate toxic relationships?

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Answer these questions to get insight into who you are personally, as well as what motivates and drives you. The answers to these questions will help you craft your personal brand.

●      What are your core values?

What things matter to you most? Excellence? Honesty? Living holistically? Achieving financial independence? Getting into shape?


●      What are you most passionate about?

What gets you fired up? What do you love helping others to do? Do you love helping them get organized? Or helping them achieve their biggest goals? Or helping people overcome self-limiting beliefs?


●      How can you most effectively serve your core audience?

How can you most effectively resolve the challenges that others struggle with? What are you uniquely good at? If you put all your skills, experiences, and insights together, how can you use them to add value to your audience?


●      What do you have to offer that no one else does?

What skills, experiences, insights, and expertise do you have to offer that sets you apart from everyone else? What makes you unique? How do you solve problems in a way that no one else does? What benefit is there to working with you that cant be found anywhere else?

Photo by Mikhail Nilov from Pexels

●      What would I like to accomplish, both personally and professionally?

What do you want to do with your life and how does that flow into your business? Who do you want to help? Why do you want to help them? When you look back on your life, what do you hope to see?


●      What do I want to be known for?

When people talk about you, what do you want them to say? What do you want to be the first thing that comes to their minds when they think about you? How would you summarize yourself in a single sentence?


●      If I could be the worlds foremost expert on a topic, what would it be?

If you could be known as the go-to” person on a given topic, what would that topic be? What subject do you most want to help people with?


●      What key message do I want to communicate?

What is the core message that you want to communicate to others? If you had to sum up the core of your message in a single sentence, what would it be? If you had to sum up your message in a single word, what it would be?


●      If I could only give one piece of advice, what would it be?

If you could only tell people one big thing that would help them, what would you tell them? If you had to distill your core message down to a single piece of advice, what would that be?


Photo by Moose Photos from Pexels

Now its time to identify your core audience. These are the people whom you can serve most effectively. Answer these questions to identify your ideal clients.

 ●      Who can I most effectively help?

Given all your skills, passions, insights, and experience, what specific group of people can you help most effectively? Why can you help them? What pain points will you solve? Why this group and not another group?


●      Who will benefit most from my skill set and knowledge?

What group of people most needs the skills and knowledge you possess? Why do they need this knowledge? How will you use your skills and knowledge to help them?


●      Who am I most passionate about serving?

What group of people do you care most about helping? Why do you care so much about helping these people? What experiences have you had that make you passionate about serving this group?


●      Who will resonate most with me and my brand?

What are the demographics (age, gender, income, etc.) of the people who will resonate most with your brand? What are their big desires and what is keeping them from achieving those desires? What is their desired future and how will you help them achieve this future?

Crafting Your Unique Service Proposition

Photo by Moose Photos from Pexels

Now its time to take everything from the above points and to distill it into your Unique Service Proposition. Your USP is the essence of your brand, the heart of who you are. It doesnt have to be everything about your brand, but it should get to the core of what you do and who you help.

Your USP should follow this formula:

 I help (target person) to (achieve X) so that they can (outcome).

Some examples:

●      I help overwhelmed executives get their lives back under control so that they feel peace and freedom.

●      I help out of shape people get physically fit so that they can experience long, healthy, freedom-filled lives.

●      I help entrepreneurs scale their businesses to six-figures so that they can achieve their financial goals.

Now its your turn. Write out your USP. Be as specific as you can with your USP. The more specific you are about who you help and the outcome you achieve, the better.


Download the Brand Building Worksheet at The Skill Market.  Go to the Business Resources menu link and select Digital Products.

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