Determine What Sets You Apart From Your Competitors
Unless you’re building something completely new and revolutionary, you’re going to be competing against others. If you’re going to succeed with your side hustle, you need to find a way to differentiate yourself from your competitors. Figure out how you’re going to stand out from the crowd.
How can you differentiate yourself from your competitors?
There are numerous ways, including:
○ Better quality products or services
○ Better customer service
○ Faster delivery
○ Less expensive products or services
○ Aggressive sales tactics
○ Higher or lower profit margins
○ A noble cause you support with profits from your product
If you don’t find a way to differentiate yourself from your competitors, there’s no reason that customers should purchase from you. You absolutely must find a way to stand out in the crowd.
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This is Part 4 of the 12 Part series –Turn Your Passion to Profit.